Date: May 2017
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Havas Singapore and TD Ameritrade Singapore have launched a new integrated campaign around the tagline, “When you’re ready to go big, you’re ready to TD Ameritrade.”

This marks the first locally produced creative for the securities brokerage and online trading platform developed by Havas Singapore to position the brand as the default platform for elite local trader to trade on the US markets.

The launch TVC tells the story of Stephen, an ordinary guy from middle management who has “gone big” by trading with TD Ameritrade.

Credits

Andrew Hook, Group Executive Creative Director, Havas Singapore

Kelvin Lim, Associate Creative Director, Havas Singapore

Y2 Villanueva, Copywriter, Havas Singapore

Farhan Darma, Art Director, Havas Singapore

Damien Shatford, Director, The Sweet Shop

Edward Goldner, Director of Photography, The Sweet Shop

Boontawee (Thor) Taweepasas, Art Director, The Sweet Shop