Havas Singapore and TD Ameritrade Singapore have launched a new integrated campaign around the tagline, “When you’re ready to go big, you’re ready to TD Ameritrade.”
This marks the first locally produced creative for the securities brokerage and online trading platform developed by Havas Singapore to position the brand as the default platform for elite local trader to trade on the US markets.
The launch TVC tells the story of Stephen, an ordinary guy from middle management who has “gone big” by trading with TD Ameritrade.
Andrew Hook, Group Executive Creative Director, Havas Singapore
Kelvin Lim, Associate Creative Director, Havas Singapore
Y2 Villanueva, Copywriter, Havas Singapore
Farhan Darma, Art Director, Havas Singapore
Damien Shatford, Director, The Sweet Shop
Edward Goldner, Director of Photography, The Sweet Shop
Boontawee (Thor) Taweepasas, Art Director, The Sweet Shop