Puma: #eKingPelé by BETC Sao Paulo
- Location:
The privilege of those who had the chance to see Pelé playing is undisputed. To relive those moments nowadays, one must rely on news reports, videos or photos. But technology is here to change this scenario, giving new generations the chance to play and have the feeling of seeing the King of Soccer score another goal, even if virtually.
From this proposition sprung the idea that, on the day the former star celebrates 50 years since his 1,000th goal a campaign will help him achieve the same feat of 1969 in the universe of games — a tribute to the man who wore the yellow jersey like no one else.
PUMA and Havas are calling on videogame players from Brazil and abroad to play with Pelé's avatar on consoles, to score with the King and share on social media using #eKingPelé until they reach 1,000 goals.
Credits
Agency: BETC/Havas
Client: PUMA Brasil
Campaign Name: #eKingPelé
CCO: Erh Ray
Executive Creative Director: Andrea Siqueira
Creative Directors: Gabriel Sotero and Murilo Melo
Creation: Victor Castelo, Leandro Oliveira, Vitor Chagas and Raul Lima
Typography / Press Kit Illustration: André Batista and André Ignatiuk
Media: Carlinha Gagliardi, Fabrício Duarte and Stephanie Scibor
Account: Giovana Degen
Strategy: Agatha Kim and Mirella Nascimento
BI: Felix Fontes
Integrated Production Director: Anna Luisa Ferraz
Production Company: Modernista Creative Producers
Executive Producer: Marcelo Monteiro
Directors: Alexandre Lucas and André Inácio
Photography Director: Tiago Cauduro and Nestor Grun
Production Coordinator: Juan Alberto
Editing and Post-Production: The End
3D Modelling: Paulo Filipe Souza
Sound Company: Satelite Audio
Music Directors: Roberto Coelho, Kito Siqueira, Hurso Ambrifi and Daniel Iasbeck
Customer Service: Renata Costa and Nicole Bonnet
Music Production: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck, Mike Vlcek, Thiago Colli, Charly Coombes, Helton Oliveira and Ian Sierra
Finalization: Ricardo Bertran, Celso Moretti, Carla Cornea, Ian Sierra and Isadora Penna
Production Coordination: Ana Cordeiro, Mariana Tardelli and Rafa Oliveira
General Assistant: Renan Marques
Social Media Partner: Vbeta
Community Manager: Roberta Raduan and Thais Souza
Advertiser: Fabio Kadow, Isabella Quarterone and Rubia Pria
