Rite Aid: Sick Day by Havas New York

Client: Rite Aid
Date: Sep 2019
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Have you ever thought about what happens if the mailman gets sick? Or the local barista who makes your favorite coffee drinks? Or the actor you’re counting on to make a commercial?

Introducing 'Sick Day,' created by Havas NY, a clever twist on creative content affected by the flu. This is an “unfinished spot” since the actor got the flu, which may have spread to the director who felt flu-like symptoms.

Rite Aid’s flu campaign is designed to show the importance of a flu-free community by highlighting the most important people in the neighborhood. The integrated campaign includes TV, radio, digital, print (magazines), and social.

Credits

Agency: Havas Worldwide NYC

Harry Bernstein, CCO

Tommy Troncoso, Group Creative Director

Nazly Kasim, Group Creative Director

Alexis Garber, Associate Creative Director

Matt Consolazio, Art Director

Chris Chen, Copywriter

Morgan Seamark, Managing Director

Rick Cusato, Group Account Director

Dorothée Cocula, Management Supervisor

Jen Tenaglia, Senior Producer

Charlie Williams, Junior Producer

Tim Saverine, Senior Program Manager

Diane Wolfe, Business Manager

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