Have you ever thought about what happens if the mailman gets sick? Or the local barista who makes your favorite coffee drinks? Or the actor you’re counting on to make a commercial?
Introducing 'Sick Day,' created by Havas NY, a clever twist on creative content affected by the flu. This is an “unfinished spot” since the actor got the flu, which may have spread to the director who felt flu-like symptoms.
Rite Aid’s flu campaign is designed to show the importance of a flu-free community by highlighting the most important people in the neighborhood. The integrated campaign includes TV, radio, digital, print (magazines), and social.
Agency: Havas Worldwide NYC
Harry Bernstein, CCO
Tommy Troncoso, Group Creative Director
Nazly Kasim, Group Creative Director
Alexis Garber, Associate Creative Director
Matt Consolazio, Art Director
Chris Chen, Copywriter
Morgan Seamark, Managing Director
Rick Cusato, Group Account Director
Dorothée Cocula, Management Supervisor
Jen Tenaglia, Senior Producer
Charlie Williams, Junior Producer
Tim Saverine, Senior Program Manager
Diane Wolfe, Business Manager