Reckitt Benckiser: The Very Important Podcast: the Podcast That Doesn't Stink by Havas New York

Date: May 2019
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Last year, Reckitt Benckiser (RB) launched something 'very important' for Air Wick – VIP, a pre-poop toilet spray that you use before you go to the bathroom, to trap odors in the bowl. At the time, Havas NY developed a campaign to celebrate the launch, featuring Very Important Poopers - including a Very Important Pilot and Very Important Pianist.

This year, the brand has generated the next iteration of bringing the product story to life – 'The Very Important Podcast: The Podcast That Doesn’t Stink.' Filmed and recorded in a real public bathroom with real people, our host Dru Johnson interviews experts about how not to stink at very important things like dating, self-defense, even balloon animals.

Developed and produced by creative agency Havas New York, 'The Very Important Podcast' recently dropped on iTunes, Spotify and YouTube.


AGENCY: Havas New York

Chief Creative Officer: Harry Bernstein

Executive Creative Directors: Kim Baskinger, Pam Kim

Creative Directors: Sascha Piltz, Brian Wiesenthal

Art Director: Brad Kranjec

Copywriter: Gordon Grout

Head of Production: Cathy Pitegoff

Executive Producer: Erica Brugman

Sr Broadcast Producer: Matthew Conner

Managing Director & Head of Account Management: Morgan Seamark

Group Account Director: Katy Milmoe

Account Director: Irina Shlafman

Account Director: Amy Korfias

Account Executive: Michael Martinangelo


Director: Sascha Piltz

Content Creator: Christian DeBiran

Camera Asst.: Matthew Conner

Sound Mixer: Rob Ellenberg

Production Intern: Emily Brochin

Live Action Producer: Brian Yeater


Editor: Chris Pensiero

Assistant Editor: William Kenton, Emily Wilson

Production Coordinator: Melanie Rish

Executive Producer: Mark Mutschler


Music Composers / Producer: Henrique Tanji

Fresh start by Iris

Added 01 June 2020
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