Reckitt Benckiser: The Very Important Podcast: the Podcast That Doesn't Stink by Havas New York
- Location:
Last year, Reckitt Benckiser (RB) launched something 'very important' for Air Wick – VIP, a pre-poop toilet spray that you use before you go to the bathroom, to trap odors in the bowl. At the time, Havas NY developed a campaign to celebrate the launch, featuring Very Important Poopers - including a Very Important Pilot and Very Important Pianist.
This year, the brand has generated the next iteration of bringing the product story to life – 'The Very Important Podcast: The Podcast That Doesn’t Stink.' Filmed and recorded in a real public bathroom with real people, our host Dru Johnson interviews experts about how not to stink at very important things like dating, self-defense, even balloon animals.
Developed and produced by creative agency Havas New York, 'The Very Important Podcast' recently dropped on iTunes, Spotify and YouTube.
Credits
AGENCY: Havas New York
Chief Creative Officer: Harry Bernstein
Executive Creative Directors: Kim Baskinger, Pam Kim
Creative Directors: Sascha Piltz, Brian Wiesenthal
Art Director: Brad Kranjec
Copywriter: Gordon Grout
Head of Production: Cathy Pitegoff
Executive Producer: Erica Brugman
Sr Broadcast Producer: Matthew Conner
Managing Director & Head of Account Management: Morgan Seamark
Group Account Director: Katy Milmoe
Account Director: Irina Shlafman
Account Director: Amy Korfias
Account Executive: Michael Martinangelo
PRODUCTION: Studio 6
Director: Sascha Piltz
Content Creator: Christian DeBiran
Camera Asst.: Matthew Conner
Sound Mixer: Rob Ellenberg
Production Intern: Emily Brochin
Live Action Producer: Brian Yeater
EDITORIAL: Studio 6
Editor: Chris Pensiero
Assistant Editor: William Kenton, Emily Wilson
Production Coordinator: Melanie Rish
Executive Producer: Mark Mutschler
MUSIC AND AUDIO: RITMIKA AUDIO ARTS
Music Composers / Producer: Henrique Tanji