Edible: Edible is Loveible by Havas New York

Client: Edible
Date: May 2018
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Edible has launched a nationwide multi-million-dollar, multi-layered advertising campaign called 'Edible is Loveible' — which demonstrates how Edible offers more than arrangements and products that are both gifts and treats.

The campaign, created by agency of record Havas New York, uses a world of color, custom emojis and quippy bite-sized writing to emulate the way we connect with each other today. Playing on the word 'edible' the creative highlights “just because” moments with fun headlines like “shareible”, “momible”, “namasteible”.

Since Edible is known for helping people share their love on the most important days of the year, like birthdays, Mother’s Day and Valentine’s Day, the fruit purveyor is rolling out the first part of the campaign with out of home, radio and video for Mother's Day.

The campaign will come out in waves this spring and summer, timed to celebrate new products. Other spots, launching later this summer, will connect the products to Father’s Day.

Credits

CLIENT:

CMO: Kaitlin Reiss

Senior VP, Brand Strategy: Steve Thomas

Senior Director, Brand Marketing: Treeny Ahmed

Senior Director, Brand Marketing & Partnerships: Kelley Sirico

Manager, Product Development & Food Styling: Cindy Mockler

Product Developer, Food Stylist: Kasandra Lugo

Product Development Coordinator: Erin Mockler

Art Director: Steve Cancel

AGENCY:

Creative Agency: Havas New York

Chief Creative Officer: Harry Bernstein

Chief Executive Officer: Laura Maness

Chief Strategy Officer & President: Tim Maleeny

Global Executive Creative Director/Managing Director: Israel Garber

Executive Strategy Director: Sophie Hauptfuhrer

Creative Director: Joseph Delhommer

Copywriter: Nick Delisi

Art Director: Eduardo Camacho

Co- Head of Content Production: Adam Copeland

Co- Head of Content Production: Jill Meschino

Senior Producer: Daniel Roversi

Junior Producer: Kathleen Canty

Director of Broadcast Business Affairs: Cathy Pitegoff

Business Manager: Anne-Camille Charpie

Talent: Yvette Aponte, Anna Owens

Managing Director: Elena Grasmann

Account Director: Lindsay Day

Account Executive: Quinn Levin

Loveibles :15s

Still Production: Delicious Contents

Michael Kraus, Photographer

Jonathan Cohen, Co-founder, Delicious Contents

Carl Sturges, Partner, Delicious Contents

Andrew Greenberg, Producer, Delicious Content

Post Production: Studio 6

Design & Animation: Katie Wilson

Animation Director: Peter Berthold

Animation: Han Lyu

Animation: Juwan Lim

Senior Producer: Mark Mutschler

Producer: Christina Armano

Audio Mix: Sound Lounge

Audio Mixer: Justin Kooy

Anthem :30s

Production Co: Blacklist

Director: No Brushing

Director Of Photography: Igor Jaduelillo

Executive Producer/ Managing Director: Alex Unick

Line Producer: Geoff Mclean

Editorial

Editorial Company Name: Studio 6

Editor: Hanne Vaughn

Producer: Colin Tarpey

Finishing/ Vfx

Finishing Company Name: Psyop

Executive Producer: Alex Unick

Sr. Producer: Karen Lawler

Vfx Lead: Christopher Miller

Vfx Lead: Hieu Phan

Music/ Sound Design:

Music Company: Papa Music

Creative Director: Franco Echevarria & Damian Minckas

Composer: Ezequiel Flehner

Audio Mix: Sound Lounge

Audio Mixer: Rob Sayers

Color: Company 3

Colorist: Sofie Borup

Onnit: Onnit Black Friday

Added 17 November 2018
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