Kia Motors, Havas Media, Innocean Worldwide and media technology company Oath have announced a new campaign designed to showcase important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.
Working with Havas Media and Innocean Worldwide, Oath has created a multichannel video, editorial and branded content campaign aimed at young families and adults, that will portray what really matters to them, chiming with Kia’s ‘Live Every Moment’ brand messaging.
Analysing insights from Oath’s audience of over 1 billion people globally across its media brands and services, including content and subject matter enjoyed by people with young families, the campaign is devised and produced in collaboration with its in-house RYOT Studio team. It brings young parents and adults together around the joys and tribulations of being part of a family unit, and uses the breadth of Oath’s properties and platforms to engage with those relevant audiences.
An original two-minute branded content video, created in conjunction with Oath’s in-house production team, explores the relationship between a father and son in an unscripted film with a real father and son. The video will be supported by editorial and branded content on the HuffPost Family Time channels. The two-minute original video will also give rise to additional, shorter videos that will be distributed alongside it on Tumblr with GIF sets and images, the omnichannel Brightroll DSP and video syndication platform BeOn, with branded editorial native content amplified through Gemini.