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New Mindset by Havas Lynx

Agency: Havas Lynx
Date: May 2019
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Aardman and Havas Lynx have created a ‘new mindset’ animation that underlines how mental health is a global issue that affects everyone, everywhere. It was created to help the global mental health community win support for a change to how mental health is funded and treated.

Hard-hitting facts used in the ‘new mindset’ animation are drawn from the work of The Lancet Commission on Global Mental Health and Sustainable Development. Its new report, published on World Mental Health Day, sets out how good mental health can be achieved across the world, based on the latest ideas and innovations.

Worldwide, one-in-four people will have a mental health condition at some point in their life, and every 40 seconds someone dies by suicide. Suicide is the second leading cause of death among 15-29 year-olds worldwide, and mental ill health currently costs the world $2.5tn per year.

Around the world two-in-three people won’t get any treatment for their mental ill health, despite mental health conditions being preventable or treatable. Because of a lack of funding, as well as stigma and discrimination around mental health conditions globally, most of the two billion people who will have a mental health issue in their lifetimes will have no support.


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