HSS Hire with Cancer Research: Sun Safety by Havas Lynx

HSS Hire, collaborating with Cancer Research UK are re-writing building site safety posters to include the world’s first ‘sun safety awareness’ graphic.

Skin cancer is a real and present danger among construction workers - builders are 9 times more likely to be diagnosed with skin cancer than any other profession - so we want to hammer home the seriousness of the problem and raise awareness. The outcomes we want? To change the behaviour of builders working outside to be ‘sun safe’; affect skin cancer statistics among builders in a positive way; and to position HSS Hire as a brand dedicated to customer safety and welfare.