Sharp's: advert-top-1 by Havas London
- Location:
Sharp’s Brewery has joined forces with Universal Music to promote the debut single of Keynvor – the artist otherwise known simply as the Atlantic Ocean.
Havas London was tapped by the brewer to create a campaign that highlighted its Cornish roots and help protect the coastal regions of its home. The result is an idiosyncratic campaign centred around a 4.44-length song featuring the sounds of the ocean mixed into a composition by Sebastian Plano.
The name Keynvor is Cornish – literally translated as ‘Atlantic Ocean’.
The track will be published by Universal imprint Mercury KX/Decca Publishing on digital music providers such as Spotify, Apple Music, iTunes and Google Play. All revenue received from streams or downloads will be donated to charity Surfers Against Sewage, which helps protect coastal areas from threats such as erosion and pollution.
Credits
Client: James Nicholls, Senior Brand Manager, Sharp’s Brewery & Rachel Williams, Communications Manager, Sharp’s Brewery
Creative agency: Havas London
ECD: Ben Mooge
Creative Director: Matt Swinburne
Creatives: Owen Hunter Jenkins & Brodie King
Account team: Eleni Sarla, Holly Hurst, Andrew Symonds & Oliver Bradbury
Agency producer (film): Adam Henderson & Natasha King
Agency producer (print): Sarah Wells
Agency producer (digital): Sarah Wells
Planner: Clare Phayer
Media agency: Havas Group Media & Zenith
Media planner: Jo Blake, James Tyrell (Havas) & Emma Bucknall (Zenith)
Music Label: Mercury KX/Decca Publishing (Universal Music Group)
Universal Music Group creative manager – advertising & brands: George O'Brien
PR: Universal Music Group, Cake, Organic
Influencer outreach: Socialyse
Production company: HKX Productions
Executive Producer: Lou Hardy
Post Producer: Stacey Macdonald
Director: George Messa
DoP: Shaun Atherton
Additional footage: Paul Terry
Sound Recordist: Tim Davies
2nd Unit Director: Femi Ladi
2nd Unit DoP: Joe Douglas
Editor: Simon Halsall
Designer: Dan Scheers, Steve Davies & Steve Hamon
Grade: Jax Harney @ Cheat
Soundtrack composer: Sebastian Plano
Audio post-production: James Lyme @ Scramble
Exposure: Online film, digital, press, OOH
