The Drum Awards for Marketing - Extended Deadline

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Date: Nov 2017
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Heathrow has today unveiled its second-ever Christmas advert, showing the 50-year-long love story of Doris and Edward Bair, the airports much-loved teddy bears, who were shown in the airports first Christmas TV ad last year.

The advert opens in the 60s where the bears first set eyes on each other. Edward was still his clumsy self, leaving his coat on an aircraft by accident when returning from a business trip. Doris, the airline’s air stewardess, notices and chases after him. She wouldn’t want to see a passenger get cold.

Their eyes meet: the rest is history.

Set to the distinctive sentimental sound of Petula Clark’s ‘Couldn’t Live Without Your Love’, we see a series of tender and charming moments across their fifty-year history in which Doris and Edward are brought closer together every Christmas. Each time we see them, their love story develops in different ways but always in the same location - Heathrow arrivals hall. As they grow older and the backdrop (and outfits) change, we start to meet the rest of the Bair family who come along to greet them in the same spot where they first met.

Credits

Agency: Havas London

Direction: Dom & Nic, Outsider Productions

Animation: The Mill

Music: Petula Clark: ‘Couldn’t Live Without Your Love’