The Drum Awards for Marketing - Extended Deadline

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Date: Jul 2018
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Heathrow is celebrating the importance of passengers and their unique but universally resonant stories in a new summer advertising campaign, launching today. Created by Havas London, the campaign spans TV, out of home and digital, and runs throughout the summer holiday period.

Rather than focus on destination, the campaign continues Heathrow’s ‘Closer’ positioning by highlighting the airport’s ability to bring people closer together for special moments every day – a role it has played for more than 70 years. At face value, this campaign tells just another Heathrow story. But there’s no such thing – as every story that starts at Heathrow is significant, however small it may appear to the outsider.

It was this insight that inspired these executions: a series of singular stories that provide a unique intimate lens into a passenger’s experiences while nodding to the multitude of stories that unfold every day at Heathrow. These are brought to life through the guise of setting an Out of Office message – a small yet significant act which lets the world know that you’re on holiday, giving you the space from work to get closer to those that matter.

Credits

ECD: Ben Mooge

Creative Director: Lynsey Atkin

Creative: Tom Manning

Account team: Caroline Saunders, Oliver Lester, Claire Petzal, Naomi Hollowday

Agency producer (film): Kiri Carch, Adrianne Godfrey

Agency producer (print): Hatty Middleton

Planner: Clare Phayer

Media agency: Carat

Media planner: Hanna Puggaard

Production company: Stink Films

Executive Producer:

Producer: Ray Leakey

Director: Tom Green

DoP: James Laxton

Editor: James Forbes-Robertson at Whitehouse Post

Post-production: The Mill

Soundtrack composer: Roots Manuva ‘Fighting For’

Audio post-production: Jon Clarke at Factor