Hana: Women Like Us by Havas London
- Location:
Havas is behind a five million pounds marketing push for oral contraceptive brand Hana – the first to launch following a change in regulatory rules allowing women to buy the pill at pharmacies without a prescription for the first time, marking a significant milestone in women’s healthcare.
The ‘Women like us’ campaign, created by Havas, taps into the insight that many women want to be able to make their own decisions about their bodies and reproductive health. The journey to finding the right contraception is often out of their hands, but Hana empowers women to now make these decisions on their own terms.
The integrated campaign, which spans TV, online and social media, also helps to raise awareness of the change in regulatory status. The 30-second film focuses on the convenience for women of being to be able to walk into a pharmacy or go online, have a consultation and buy a supply of Hana, which is available in one-month and three-month packs, especially when juggling the demands of busy lives.
Credits
Project name: Hana – launch
Client: HRA Pharma
David Reilly – Global OTC Marketing Director
Zsofia Nagy – Global Women’s Health Category Lead
Sara Potash – Global Lead for Digital Marketing
Kate Evans – UK Hub Marketing Director
Shivaani Phillips – US Women’s Health Marketing Director
Creative agency: Havas London
CCO: Vicki Maguire
Creative: Rachel Morris
Account team: Emma Prendergast, Nick Hillier
Agency producers (film, digital & stills): Alison Cooper, Debbie Ragasa, Adam Javes
Planner: May Leen Wong
Media agency: UM Media
Production company: Bold
Executive Producer: Rob Godbold
Producer: Dave Knox
Director: Camilla Zapiola
DoP: Sy Turnbull
Editor: Stephen Waltham @ The Whitehouse
Post-production: Black Kite Studios
Soundtrack composer: Lucas Zapiola
VO: Tia Bannon, Clare Craze, Hamzaa (Malika Pesa Cholwe), Rachel Waring, Shala Nyx
Audio post-production: 750mph
Stills: Marco Mori