Durex: Unforgettable Nights by Havas London
- Location:
Durex is tackling soaring rates of sexually transmitted infections (STIs) among young people in its latest global campaign which seeks to educate them on the perils of unprotected sex.
Unforgettable Nights premieres in Spain, where it is estimated that a quarter of adolescents will contract an STI before they finish high school, with a hard-hitting advert challenging young people to create good memories not bad ones on their nights out.
Devised by Havas London, the campaign comprises four films, each targeting different sex and demographics to get the message across to as many people as possible and is complemented by associated digital activity, out of home and an online education hub.
Each film follows the same template of a young person enjoying a night out with friends, culminating in unprotected sex with your best mate’s sister, the girl who came back to town, a friend’s cousin and the hot guy from college – all leading to a subsequent STI diagnosis.
By employing relatable characters the campaign seeks to disprove the myth that STIs can only be caught from strangers with all of us at potential risk, concluding with the strapline ‘You decide. Use a condom’.
Credits
Creative agency: Havas London
Clients: Domenika Praxmarer – Marketing Director, RB (Durex)
Ana Oller – Category Manager, RB (Durex)
Romina Vazquez cristo – Senior Brand Manager, RB (Durex)
ECD: Elliot Harris
Creative Director: Lynsey Atkin
Copywriter: Nicholas Wavish
Art director: Patrick Comer
Print Photographer: John Ogunmuyiwa
Account team: Ainhoa Wadsworth (Managing Partner)
Nick Boyle (Senior Account Director)
Sophie Amodio (Account Director)
Victoria Goulder (Account Manager)
Deputy Head of Integrated Production: Louise Bonnar
Agency producer (film): Joseph Ogunmokun
Agency producer (print): Claire Leveille
Agency assistant producer (film & print): Sihle Khuzwayo
Strategy Partner: Chantelle Begley
Senior Strategist: Rosanna Owen
Media agency: Arena Media (Spain)
Media planner: Gemma Arnella Gomez & Rosa Farre Torrents
Production company: CP Works
Production company Producers: Gemma Barea, Alex Iglesias & George Roger
Director: Will Reid
DoP: Adam Barnett
Editor: David Stevens
Post-production: Big Buoy
Flame: Lem Lawrence & Richie White
After Effects: Ollie Burn
Exec Producer: Jenna Le Noury
Producer: Hannah Whitehill
Grade: MPC
Colourist: Philip Hambi
Colour Executive Producer: Leianna Campbell
Audio post-production: Factory
Audio Producer: Deborah Whitfield
Audio Engineer: Jack Hallett