Client: Durex
Date: Jul 2019
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Durex is tackling soaring rates of sexually transmitted infections (STIs) among young people in its latest global campaign which seeks to educate them on the perils of unprotected sex.

Unforgettable Nights premieres in Spain, where it is estimated that a quarter of adolescents will contract an STI before they finish high school, with a hard-hitting advert challenging young people to create good memories not bad ones on their nights out.

Devised by Havas London, the campaign comprises four films, each targeting different sex and demographics to get the message across to as many people as possible and is complemented by associated digital activity, out of home and an online education hub.

Each film follows the same template of a young person enjoying a night out with friends, culminating in unprotected sex with your best mate’s sister, the girl who came back to town, a friend’s cousin and the hot guy from college – all leading to a subsequent STI diagnosis.

By employing relatable characters the campaign seeks to disprove the myth that STIs can only be caught from strangers with all of us at potential risk, concluding with the strapline ‘You decide. Use a condom’.


Creative agency: Havas London

Clients: Domenika Praxmarer – Marketing Director, RB (Durex)

Ana Oller – Category Manager, RB (Durex)

Romina Vazquez cristo – Senior Brand Manager, RB (Durex)

ECD: Elliot Harris

Creative Director: Lynsey Atkin

Copywriter: Nicholas Wavish

Art director: Patrick Comer

Print Photographer: John Ogunmuyiwa

Account team: Ainhoa Wadsworth (Managing Partner)

Nick Boyle (Senior Account Director)

Sophie Amodio (Account Director)

Victoria Goulder (Account Manager)

Deputy Head of Integrated Production: Louise Bonnar

Agency producer (film): Joseph Ogunmokun

Agency producer (print): Claire Leveille

Agency assistant producer (film & print): Sihle Khuzwayo

Strategy Partner: Chantelle Begley

Senior Strategist: Rosanna Owen

Media agency: Arena Media (Spain)

Media planner: Gemma Arnella Gomez & Rosa Farre Torrents

Production company: CP Works

Production company Producers: Gemma Barea, Alex Iglesias & George Roger

Director: Will Reid

DoP: Adam Barnett

Editor: David Stevens

Post-production: Big Buoy

Flame: Lem Lawrence & Richie White

After Effects: Ollie Burn

Exec Producer: Jenna Le Noury

Producer: Hannah Whitehill

Grade: MPC

Colourist: Philip Hambi

Colour Executive Producer: Leianna Campbell

Audio post-production: Factory

Audio Producer: Deborah Whitfield

Audio Engineer: Jack Hallett