Durex: Let's Not Go Back To Normal by Havas London

Client: Durex
Date: Jul 2020
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As lockdown restrictions around the world begin to ease, a new film from sexual wellbeing brand Durex has again called on people to not go back to normal – because normal wasn’t good enough.

The film reprises Durex’s empowering manifesto – first released in a series of executions in early May – which points to ‘norms’ such as shaming women who carry condoms, men not wearing them because they don’t like the ‘feel’ and one million preventable STIs every single day. It argues that the current crisis represents a unique chance to reset what is ‘normal’ – and that nobody should want to return to a normal where we weren’t protecting ourselves and each other anyway.

The film will be promoted globally, via organic and paid social posts across the world. It launches in Italy and Greece, with Russia and the UK to follow in the coming weeks ahead of further regional executions going live in-line with the easing of local lockdown restrictions.

Credits

Havas London

RB Global ECD: Elliot Harris

Copywriter: Greg Ormrod

Art director: Thomas Worthington

Account team: Stephanie Smith, Global Brand Director; Ainhoa Wadsworth, Managing Partner; Nick Boyle, Business Director; Bella Macdonald, Senior Account Manager

Agency producer (film): Adam Henderson

Strategy Partner: Chantelle Begley

Tubby Brother Films

Producer: Mark Gibbons

Director: Ben Tubby and Dan Tubby

Editor: Ben Tubby and Dan Tubby

Post-production: Time Based Arts

Producer: Mark Gibbons, Simone Grattarola

NO8 London

Sound Engineer: Dave Williams

Sound Producer: Ollie Usher

Soundtrack composer: Neil Myers at Music Motion Productions

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