Citroën: First Dates idents by Havas London
- Location:
French car brand Citroen is capitalising on its two-year sponsorship of Channel Four’s First Dates format with a set of fun idents set to run from next week through the remainder of the year.
Each mini-movie begins with a blossoming driver-passenger romance, only for matters to be brought crashing back down to Earth when the humorous reality of the outside world is revealed.
The tongue-in-cheek campaign marks the first major work to be produced by Havas to reflect Citroen’s ‘Love a Little Frencher’ UK marketing approach, which seeks to couple French romance with a twist of British grit.
Credits
Client: Citroën UK:
Souad Wrixen (Marketing Director)
Victoria Hatfield (Head of Marketing Communications)
Lucy Jefferies (Communications Manager)
Creative agency: Havas London
Group CCO: Mark Whelan
ECD: Ben Mooge
Creatives: Stephen Cross & Simon Connor
Account team: Nick Lee (Managing Partner), Tom Trevelyan (Account Director), Andrew Symonds (Account Manager)
Agency Executive Producer: Kiri Carch
Agency Assistant Producer: Mary Musasa
Planner: Kerrie Boyes
Media agency: Mediacom
Production company: Bold
Executive Producer: Rob Godbold
Producer: Dave Knox
Director: Camila Zapiola
DoP: Jaime Feliu-Torres
Editorial: Whitehouse
Editor: Elena De Plama / André Rodrigues
Designer: Dan Scheers
Post-production: Electric Theatre Collective
Soundtrack composer: Papa Music
Audio post-production: Factory
Audio Engineer: Jack Hallett
