Citroën: First Dates idents by Havas London

Client: Citroën
Date: Mar 2019
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French car brand Citroen is capitalising on its two-year sponsorship of Channel Four’s First Dates format with a set of fun idents set to run from next week through the remainder of the year.

Each mini-movie begins with a blossoming driver-passenger romance, only for matters to be brought crashing back down to Earth when the humorous reality of the outside world is revealed.

The tongue-in-cheek campaign marks the first major work to be produced by Havas to reflect Citroen’s ‘Love a Little Frencher’ UK marketing approach, which seeks to couple French romance with a twist of British grit.

Credits

Client: Citroën UK:

Souad Wrixen (Marketing Director)

Victoria Hatfield (Head of Marketing Communications)

Lucy Jefferies (Communications Manager)

Creative agency: Havas London

Group CCO: Mark Whelan

ECD: Ben Mooge

Creatives: Stephen Cross & Simon Connor

Account team: Nick Lee (Managing Partner), Tom Trevelyan (Account Director), Andrew Symonds (Account Manager)

Agency Executive Producer: Kiri Carch

Agency Assistant Producer: Mary Musasa

Planner: Kerrie Boyes

Media agency: Mediacom

Production company: Bold

Executive Producer: Rob Godbold

Producer: Dave Knox

Director: Camila Zapiola

DoP: Jaime Feliu-Torres

Editorial: Whitehouse

Editor: Elena De Plama / André Rodrigues

Designer: Dan Scheers

Post-production: Electric Theatre Collective

Soundtrack composer: Papa Music

Audio post-production: Factory

Audio Engineer: Jack Hallett

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