Agency: Havas
Client: K-Y
Date: May 2019
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
10 votes

K-Y, a leader in sexual well-being and intimacy, has released 'The Pleasure is Mine,' a documentary series intended to normalize sex-positive conversations in America. The series explores women’s complex relationship with sex and encourages them to get what they want in the bedroom.

Through a recent survey, K-Y uncovered 61% of women tend to put their own needs and pleasure behind their partners’, while 59% of women feel it’s normal to experience some pain or discomfort during sex. The series, available on YouTube today, supports the mission of K-Y to bring equality to the bedroom so sex is more pleasurable for everyone.

'The Pleasure Is Mine' three-part docu-series features a diverse group of women, in various life stages and from different cultural backgrounds, discussing the very real roadblocks to sexual fulfillment — everything from constantly putting their partners’ needs first, to the subconscious challenges which stop them from asking for what they want in intimate relationships. Each episode dives deep into sex in culture, sex education, and sex and health.

The women spend time with Holly Richmond, Ph.D., a certified sex therapist and somatic psychologist, who listens to their heartbreaking, funny and inspiring stories, and helps them move forward in their pursuit of pleasure and happiness.

Girl Culture Films Founder & Creative Director and award-winning documentarian Lauren Greenfield (“Generation Wealth,” “Queen of Versailles”) and Emmy-award winning Director Amy Berg are the female-led force that brought the empowering docu-series to life.

Credits

Agency: Havas

Client: K-Y