Invicta: Full of Possibilities by Havas

Agency: Havas
Client: Invicta
Date: Jul 2018
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A new campaign by Havas Milan for backpack brand Invicta trades on the idea that a rucksack is not just a tool, but a travelling companion.

The spot positions Invicta as a must-have accessory for young, creative, mobile consumers, for whom their Invicta backpack contains songs, stories, words and memories.


Agency: HAVAS Milan, Italy

CCO: Giovanni Porro

Creative Directors: Aureliano Fontana, Bruno Vohwinkel

Senior Art Director: Michele Sartori

Senior Copywriter: Anita Rocca

TV Producer: Silvia Lo Cascio, Davide Signorelli

Account Supervisor: Chiara Colombo

CDP: The Family

Executive Producer: Lorenzo Ulivieri

Producer: Annalisa Bronzi

Director: Edoardo Lugari

DOP: Marcello Dapporto

Editor: Nicola Mucelli

Colorist: Daniel Pallucca

Post-production: Jacopo Ardit

Music: PapaMusic

Invicta Communication Manager: Marco Ricossa