giffgaff: Check Your Drawers by Havas Group Media & LADbible
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Giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media.
With the aim of engaging with a savvy, progressive audience of 25 to 44-year-olds, and positioning Giffgaff as a disruptor and innovator in the telecoms sector, the brand is partnering with LADbible and UNILAD to take a radically different approach at a time of year when most brands are pushing sales.
“Check Your Drawers” sees giffgaff on a mission to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a truly circular economy and building a new and sustainable model for the industry.by getting them back into circulation.
Credits
JUMP (Havas Media Group’s content and partnerships division)
Matt Carter – Account Director
Kiera Perez – Account Executive
Tom Dunn – Creative Director
Kevin Morosky – Creative Director
Dani Murphy – Strategy Director
giffgaff
Alexa Plonking - Senior Brand Manager
Lisa Boyles - Social Media Manager
Georgina Bramall – Head of Brand Strategy
Abi Pearl - Head of Advertising
LADbible Group
Sam O’Sullivan - Senior Creative
Oliver Williams - Associate Creative Director
Lucy Pearce - Account Director
Emily Duffield - Producer
Georgia Grenenger - Activation Executive
Mischa Murray King - Graphic Designer
Emily Dodd - Account Director
Jake Fitzgibbon - Group Head
