Finish: Glasses of Drought by Havas
- Location:
Turkey is on the brink of serious water shortage, and the brand Finish has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped.
The topography of five lakes were studied and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water.
The glasses were first launched on World Water Day, which also happened to be the date of the biggest national economic forum; Uludağ Economical Forum.
All the glasses at the event were swapped with these glasses in a hack. 2,200 of the major opinion leaders of the country were reached, including members of the government, top academicians, company chief executives and all the news channels. As they tried to drink water out of a shallow glass, they could see the website, yarınınsuyu.com at the bottom.
Credits
Client: Finish
Marketing Director: Tarık Bayar
Senior Brand Managers: Cem Oğuzcan, Harun Çeliksoy
Senior Media Manager: Başak Malçok
Senior Assistant Brand Manager: Buse Leblebici
Creative Agency: Havas
Chief Creative Officer: Ergin Binyıldız
Creative Director: Yavuzhan Gel
Creative Team: Serhan Koçak, Sezgin Bulut, Anıl Süleyman Çınar
Agency Producers: Sıla Salgın, Gözde Bilir
Client Services Director: Berk Yılmaz
Client Services Team: Hare Lilya Ganiç, İrem Pusal
Strategy Director: Ayça Çınar
Media Director: Didem Demiralp
Associate Media Director: Nevin Nebioğlu
Media Supervisor: Aylin Aykut, Tekin Timoçin
Media Planning and Buying Specialist: Onur Güner, Tuğyan Şendil, Ülkü Şimşek, Erdem Yürük
Branded Content: Circus/Contentine
General Manager: Özer Sata - Circus/Contentine
Managing Partners: Berk Doğan, Gizem Akbulut - Circus/Contentine
Photography & Retouch: P Blok Photographer: Barış Önder Güler
Post Production: ABT İstanbul
ADR Recordist: Murat Çelikkol
Music: 3K1A
Packaging Design: Metin Kılınç - Ajans Reset
Glassmaker: Musa Teke - Safir Cam
Glass Mold: Mehmet Öztürk - Özay Cam
Glass Print: Halit Samsa - Nurcan Baskı
Product Producer: Uğur Vanlı – Medyabank
