E45: Millions by Havas
- Location:
‘Miracle’ creams. Painful trial and error. Long GP wait times and longer referrals to dermatologists. The world of skincare is becoming more complicated and confusing and it’s resulting in desperate behaviour among those who need a reliable solution.
E45 is billed as the straightforward solution to all this, so the company is on a mission to uncomplicate skincare for those suffering with conditions and symptoms across the UK. Over eight million people with a variety of skin conditions already use and love E45, and this new campaign from Havas London is designed to highlight that. E45’s core range of skincare products is the trusted go to for millions of people across the UK.
The spot shows a diverse array of people proudly baring their tummies and other skin areas to show the healing power of E45.
Credits
Clients:
Fulvia Baratelli - Category Manager, RB
Sarah Elsayed - Senior Brand Manager
Daniela Lanz - Brand Manager
Emily Marranci - Assistant Brand Manager
Creative agency: Havas London
ECD: Elliot Harris
Creative director: Dave Mygind
Copywriter: Simon Connor
Art director: Stephen Cross
Managing partner: Ainhoa Wadsworth
Account Director: Matthew Ramage
Head of production: Patrick Cahill
Deputy head of production: Louise Bonnar
Agency producer (film): Joseph Ogunmokun
Strategy Director: Laura Davies
Strategist: Rosanna Owen
Production company: Bold
Production company producer: Dave Knox
Director: Camila Zapiola
Edit house: Whitehouse
Editor: Iain Whitewright
Post production: Big Buoy
Flame: Ben East
Executive producer: Jenna Le Noury
Producer: Hannah Whitehill
Colourist: John Tully
Audio post production: String & Tins
Creative director: Will Cohen
Sound designer: Adam Smyth
