E45: Millions by Havas

Agency: Havas
Client: E45
Date: Aug 2019
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‘Miracle’ creams. Painful trial and error. Long GP wait times and longer referrals to dermatologists. The world of skincare is becoming more complicated and confusing and it’s resulting in desperate behaviour among those who need a reliable solution.

E45 is billed as the straightforward solution to all this, so the company is on a mission to uncomplicate skincare for those suffering with conditions and symptoms across the UK. Over eight million people with a variety of skin conditions already use and love E45, and this new campaign from Havas London is designed to highlight that. E45’s core range of skincare products is the trusted go to for millions of people across the UK.

The spot shows a diverse array of people proudly baring their tummies and other skin areas to show the healing power of E45.



Fulvia Baratelli - Category Manager, RB

Sarah Elsayed - Senior Brand Manager

Daniela Lanz - Brand Manager

Emily Marranci - Assistant Brand Manager

Creative agency: Havas London

ECD: Elliot Harris

Creative director: Dave Mygind

Copywriter: Simon Connor

Art director: Stephen Cross

Managing partner: Ainhoa Wadsworth

Account Director: Matthew Ramage

Head of production: Patrick Cahill

Deputy head of production: Louise Bonnar

Agency producer (film): Joseph Ogunmokun

Strategy Director: Laura Davies

Strategist: Rosanna Owen

Production company: Bold

Production company producer: Dave Knox

Director: Camila Zapiola

Edit house: Whitehouse

Editor: Iain Whitewright

Post production: Big Buoy

Flame: Ben East

Executive producer: Jenna Le Noury

Producer: Hannah Whitehill

Colourist: John Tully

Audio post production: String & Tins

Creative director: Will Cohen

Sound designer: Adam Smyth

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