The Drum Awards Festival - Extended Deadline

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Agency: Havas
Client: E45
Date: Aug 2018
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Olympic boxing champ Nicola Adams has reprised her role as the face of Reckitt Benckiser-owned skincare brand E45, starring in the second ad of its 'Straight Up Skincare' campaign.

The professional boxer once again takes centerstage as a fuss-free, straightforward and uncomplicated figurehead, espousing the self-same qualities as the skincare products she champions.

Developed by Havas London the latest commercial promotes E45 Rich, a new premium range of skincare products, by depicting Adams and her skin through their paces on a freezing jog in her hometown of Leeds and a dip into a chlorine-filled swimming pool at her San Francisco training base.


Client: Charlotte Schloesing (Marketing Director), Marian Gual (Category Manager)

Creative agency: Havas London

ECD: Elliot Harris

Creative Director: Dave Mygind

Copy Writer / Art Director: Joe Williams

Account team: Ainhoa Wadsworth (Business Director), Matt Ramage (Account Director), Sophie Amodio (Senior Account Manager)

Agency producer (film): Joseph Ogunmokun, Anya Williams

Agency producer (print): Claire Lillis

CSO: Chantelle Begley

Planner: Rose Owen

Media agency: Zenith

Production company: Somesuch & Co

Director: Raine Allen-Miller

DoP: Rina Yang

Editor: Elise Butt @ Trim

Narrator: Nicola Adams OBE

​Music supervision: Wake The Town

Hero Casting: Talent Republic