Olympic boxing champ Nicola Adams has reprised her role as the face of Reckitt Benckiser-owned skincare brand E45, starring in the second ad of its 'Straight Up Skincare' campaign.
The professional boxer once again takes centerstage as a fuss-free, straightforward and uncomplicated figurehead, espousing the self-same qualities as the skincare products she champions.
Developed by Havas London the latest commercial promotes E45 Rich, a new premium range of skincare products, by depicting Adams and her skin through their paces on a freezing jog in her hometown of Leeds and a dip into a chlorine-filled swimming pool at her San Francisco training base.
Client: Charlotte Schloesing (Marketing Director), Marian Gual (Category Manager)
Creative agency: Havas London
ECD: Elliot Harris
Creative Director: Dave Mygind
Copy Writer / Art Director: Joe Williams
Account team: Ainhoa Wadsworth (Business Director), Matt Ramage (Account Director), Sophie Amodio (Senior Account Manager)
Agency producer (film): Joseph Ogunmokun, Anya Williams
Agency producer (print): Claire Lillis
CSO: Chantelle Begley
Planner: Rose Owen
Media agency: Zenith
Production company: Somesuch & Co
Director: Raine Allen-Miller
DoP: Rina Yang
Editor: Elise Butt @ Trim
Narrator: Nicola Adams OBE
Music supervision: Wake The Town
Hero Casting: Talent Republic