16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

Shoes for Black People by Havas Chicago

Date: Feb 2020
Your Vote
Overall Rating
Opps, please vote again
1 votes

Since 2017, Havas Chicago’s diversity and inclusion platform, #BlackAtWork, has become a pathway to a deeper discussion on diversity and equality. This year for Black History Month, Havas Chicago has created a “shoe store” installation in its downtown lobby that highlights an issue known as the Dream Gap – a lack of black professional representation that limits dreams to stereotypes and the same old role models.

The Black employee-led activation, 'Shoes for Black People,' aims to expand what is represented in culture, in order to change the culture of what’s possible. What appears to be a shoe store on the outside transforms into a celebration of the all-stars off the court; the Black leaders who break boundaries and lead the way in their industries. Through shoes, portraits and editorials, remarkable Black people who are thriving in a multitude of spaces in present day America are highlighted.

Entertainers and athletes shouldn’t be the only representations of successful Black people for the world to celebrate. From a video game entrepreneur and an international opera singer to a sommelier and a cellist, their stories help others imagine not only what they can do, but how they can do it. This is how we bridge the Dream Gap – celebrating black professionals on an all-star level.

A series of Instagram posts highlights the efforts.


Havas Chicago

Overall Rating
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.