Travel site Orbitz has launched a new integrated brand campaign with a duo of suited women snapping deals into place as they navigate the site and travel with advantages.
The campaign – featured in social, digital, and OOH – done with Havas Chicago Village, shows consumers that they can get and use rewards instantly when booking with Orbitz.
Travelers today are seeking the best deal, perfect Instagram shot and most rewards and they want them immediately. While some booking sites make people wait forever until they can use their rewards, Orbitz takes a different tack.
The campaign features four 15-second spots showcasing the ‘Orbitz Duo’ enjoying just a few of the many perks the site has to offer. The two women that make up the silent duo are billed as savvy travelers, outfitted in similar blue suits and sunglasses, a bit like the Blues Brothers. Their actions speak for them as they optimize the site’s features.
Chief Creative Officer: Jason Peterson
Group Creative Director: Lewis McVey
Creative Director: Chelsea Berger
Copywriter: Kiley Saunders
Art Director: Michelle DuBois
Group Account Director: Jeanne Wu
Account Director: Adam Burtaine
Project Manager: Sarah Scanlon
General Manager, Orbitz: Ramses Meijer
Director of Brand Marketing, Orbitz: Carey Malloy
Social Media Specialist, Orbitz: Anna Curtis