Orbitz : Just Like What? by Havas Chicago

Client: Orbitz
Date: Mar 2019
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Orbitz is launching its 2019 campaign 'Just Like What?', which is the second iteration on the brand’s continued campaign 'Just Like That.' The main takeaway: Orbitz rewards you, just like that.

The 'Just Like What?' campaign is unique, as it takes the brand’s tagline and laser-focuses on one piece of it: that. Going all-in on the idiom, paired with its familiar snap from the original campaign, allowed Orbitz to highlight the brand’s key differentiator—instantly accessible rewards.

When you say “just like that,” it’s traditional to snap your fingers to show people precisely what you mean. That snap is what this new work form Orbitz is all about. These spots are meant to showcase that when you book, you receive a more rewarding experience than booking on any other platform. With Orbitz, you’re instantly receiving rewards, quickly and easily.

This campaign was concepted and created by Orbitz with the Havas Chicago creative team.

Credits

Client (Orbitz)

Ramses Meijer, General Manager

Carey Malloy, Director Brand Marketing

Account (Havas)

Adam Burtaine, Senior Account Director

Katelyn Lilly, Senior Account Executive

Sarah Scanlon, Project Manager

Strategy (Havas)

Lacey Meece, Strategy Director

Creative (Havas)

Lewis McVey, Group Creative Director

Chelsea Berger, Creative Director

Kiley Saunders, Senior Copywriter

Miles Beauseigneur, Art Director

Kevin Oh, Content Creator

Production (Havas)

Deja Von Ende, Senior Producer

Production Company

1st Ave Machine

Director

Mathery

Post Production (Optimus)

Tracy Spera, Executive Producer

Brian Hrastar, EP/Managing Director

Mike Berg, Editor

Hannah Current, Assistant Editor

Connor Luczak, Finish Assistant

Graphics (Optimus)

Tyler Nelson, Designer

Ryan Wood, VFX Supervisor

Color (Optimus)

Paul Galati, Colorist

Kalvin Johnson, Assistant Colorist

Music (Asche & Spencer)

Mix (Optimus)

Ben Treimer, Audio Engineer

Zach Scheitlin, Audio Assistant

Overall Rating
5/5Vote
Overall Rating
5/5Vote