Orbitz is launching its 2019 campaign 'Just Like What?', which is the second iteration on the brand’s continued campaign 'Just Like That.' The main takeaway: Orbitz rewards you, just like that.
The 'Just Like What?' campaign is unique, as it takes the brand’s tagline and laser-focuses on one piece of it: that. Going all-in on the idiom, paired with its familiar snap from the original campaign, allowed Orbitz to highlight the brand’s key differentiator—instantly accessible rewards.
When you say “just like that,” it’s traditional to snap your fingers to show people precisely what you mean. That snap is what this new work form Orbitz is all about. These spots are meant to showcase that when you book, you receive a more rewarding experience than booking on any other platform. With Orbitz, you’re instantly receiving rewards, quickly and easily.
This campaign was concepted and created by Orbitz with the Havas Chicago creative team.
Ramses Meijer, General Manager
Carey Malloy, Director Brand Marketing
Adam Burtaine, Senior Account Director
Katelyn Lilly, Senior Account Executive
Sarah Scanlon, Project Manager
Lacey Meece, Strategy Director
Lewis McVey, Group Creative Director
Chelsea Berger, Creative Director
Kiley Saunders, Senior Copywriter
Miles Beauseigneur, Art Director
Kevin Oh, Content Creator
Deja Von Ende, Senior Producer
1st Ave Machine
Post Production (Optimus)
Tracy Spera, Executive Producer
Brian Hrastar, EP/Managing Director
Mike Berg, Editor
Hannah Current, Assistant Editor
Connor Luczak, Finish Assistant
Tyler Nelson, Designer
Ryan Wood, VFX Supervisor
Paul Galati, Colorist
Kalvin Johnson, Assistant Colorist
Music (Asche & Spencer)
Ben Treimer, Audio Engineer
Zach Scheitlin, Audio Assistant