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How Home Depot is building consumer love with the help of data

Ken Hein

US editor

Shavonne M Clark

senior manager of marketing

Moen: Buy It For by Havas Chicago

Client: Moen
Date: Aug 2016
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Faucets & fixtures brand Moen has released a campaign that plays off of its longtime tagline, 'Buy it for looks. Buy it for life.' Created by Havas Chicago, the campaign includes two TV spots, each featuring a person who explains why they've chosen to buy a Moen product. One shows a father giving his baby a bath using a Moen faucet, while another features a woman taking a shower who can't seem to get any privacy from her loyal dog.