Britain's Beer Alliance: That Special Feeling by Havas

Havas London has created a campaign for Britain’s Beer Alliance featuring familiar and heart-warming scenes that take place in pubs around the country every day, in a bid to save our locals and persuade the Chancellor to cut beer duty, reform VAT for pubs and lower business rates.

The film 'That Special Feeling' is inspired by the insight that our spirits lift the moment we enter the pub.

The film was shot in a wide range of real pubs around the country. It is supported by social media campaign to motivate different audiences to pledge their support for pubs and brewers which have had a difficult 18 months with ongoing lockdowns resulting in little or no regular income.The social campaign was produced by Havas’ newly launched in-house production business, Havas Studios, while media planning and buying was handled by Havas Media. Other Havas agencies involved in the campaign include ekino (website design and build) and one green bean (PR).

The campaign is designed to galvanise the public to protect what’s important and ask the Government to invest in Britain’s pubs and breweries. There are also print and social executions that highlight the unfair tax burden on Britain’s pubs and the brewing industry, drawing comparisons with EU counterparts and other sectors.