Britain’s Beer Alliance: advert-top-1 by Havas
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The pub – a cultural institution, quintessentially British icon and bedrock of local communities – faces significant challenges ahead. With increasing financial pressures from a range of taxes, three local pubs close their doors for good every day[1]. Today, Britain’s Beer Alliance – the cross-industry group comprising brewers and pub companies large & small, as well as industry bodies including The British Beer & Pub Association, launches a major new campaign to help save ‘the local’.
Called ‘Long Live The Local’ the new campaign will celebrate the important role local pubs play in our community, our culture and our national identity, demonstrating that they are a force for good. It will create a national groundswell of people celebrating and supporting their local pubs, while simultaneously calling on Government to relieve some of pressure pubs are facing by cutting beer tax – which is currently set to increase for at least the next three years.
Credits
Creative agency: Havas London
ECD: Ben Mooge
Copywriter: Alex Tizard
Art director: Jonathan Rands
Account team:
Xavier Rees (CEO)
Jennifer Black (Managing Partner)
Tom Trevelyan (Account Director)
Jahney Smith (Account Manager)
Content team: Josh Toogood
Agency producer (film): Adam Henderson
Assistant Agency producer (film): Natasha King
Agency producer (print/digital): Sarah Wells
CSO: Mark Sinnock
Planner: Ravi Matharu
Designer: Dan Scheers (Brand Guardian), Dan Davies (Junior Designer)
Media agency: Havas Media
Media planner:
Tess Hulme (Business Director)
Emma Gibbons (Account Director)
Graham Kenchington (Account Manager)
Production company: Stink Films
Executive Producer: Sophie Kluman
Producer: Jeremy Smith
Director: Tom Green
DoP: Noel Schoolderman
Editor: James Forbes-Robertson
Post-production: Electric Theatre Collective
Soundtrack composer: Wake the Town/Theodore
Audio post-production: Sam Ashwell, 750
Photographer: Ewen Spencer
Photography Production Company: LGA
PR: One Green Bean
Web build: Ekino
CRM: Havas helia
Influencer marketing: Socialyse
OOH/Print production: HKX Productions
