Barnes & Noble: Nobody Knows Books Like We Do by Havas

Agency: Havas
Date: Nov 2018
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Barnes & Noble's 2018 holiday campaign is bringing back the magic of reading with a poetic anthem spot and accompanying campaign.

The integrated holiday campaign launches 9 November and takes a differentiated storytelling approach to reach customers this shopping season.

The ‘Nobody Knows Books Like We Do’ campaign is designed to highlight how the books, stories and gifts that can be discovered at Barnes & Noble help shape the lives and imaginations of people across the country and the brand looks to inspire others to pick up books and discover meaning in their own lives.

The anthem spot smartly uses a rhyming approach to pay tribute to those who read and shop for books. It begins: “To spellbinders, pathfinders to grand plan designers. To historians, Victorians and all the Targaryens…through these doors wonder awaits” as it features the corresponding books, readers and fans in the video.

The campaign also includes a collection of 15-second spots that celebrate the company’s 23,000 booksellers who make shopping at Barnes & Noble a one-of-a-kind experience, showing off their expertise in picking just the right book.

Credits

Client: Barnes & Noble

Chief Merchandising Officer: Tim Mantel

VP, Creative Director: Erwin Winkler

Senior Director, Creative and Advertising: Betty Chin

Director, Marketing: Jen Kral

Creative Agency: Havas New York

Chief Creative Officer: Harry Bernstein

Chief Executive Officer: Laura Maness

Chief Strategy Officer & President: Tim Maleeny

Global Executive Creative Director/Managing Director: Israel Garber

Creative Director: Joseph Delhommer

Creative Director: Nick Elliott

Senior Copywriter: Morgan Perrine

Art Director: Eduardo Camacho

Managing Director: Elena Grasmann

Management Supervisor: Pedro Gomez

Account Executive: Quinn Levin

Senior Planner: Nushien Fateh

Executive Producer: Stacy Flaum

Director of Broadcast Business Affairs: Cathy Pitegoff

Business Manager: Liz Mistriel

Talent: Yvette Aponte, Anna Owens

Media Agency: Havas Media New York

President: Kat Sudit

VP, Group Lead: Cammy Bjorklund

Director, Planning and Investment: Lauren Jennings

Integrated Buyer: Andrea Zaldumbide

Associate Connections Planner: Samantha Kuchinksi

Production Company: Community Films

Director: Matt Smukler

DP: Quyen Tran

Executive Producer: Carl Swan

Head of Production: Chris Spanos

Line Producer: Gayleen Sharon

Edit: NOMAD

Head of Production: Sheena Wagaman

Executive Producer: Jennifer Lederman

Editor: Jai Shukla, Jim Ulbrich

Assistant: George Dodsworth

Colorist: Tim Masick

Color Producer: Kevin Breheny

Post Production/Flame: Alexander Chizhov

Audio Post: Sonic Union

Audio Post Mixers - Mike Marinelli and Steve Rosen

Audio Post Producer – Justine Cortale

Spells Music:

Music House: Yessian

Arrangers: Chris Plansker

Music Senior Producer: Angelina Powers

Executive Producer: Malene Bartos

Anthem Music:

Music House: Mophonics

Music composed and arranged by: Stephan Altman

Executive Creative Producer: Jean Scofield

Booksellers and Bumpers Music:

Original Music By: Mophonics

Music composed and arranged by: Michael Haziza

Executive Creative Producer: Jean Scofield

Creative Producer / Partner: Kristoffer Roggemann

Executive Creative Director / Partner: Stephan Altman

Head of Production / Partner: Shelley Altman