Air Wick: Brains in Bloom by Havas
- Location:
RB air care brand Air Wick has launched a new marketing campaign extoling the mood-enhancing powers of essential oils.
Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist.
The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits of aromatherapy mainstream and accessible to all. The TVC, set to Tchaikovsky’s Waltz of the Flowers, dramatises the remarkable effect scent can have on your emotions – with the agency working with a leading neuroscientist to guide the creation of the vibrant, blossoming CGI.
Credits
Project name: Brains in Bloom
Client: Chris Dunne (Air Wick Category Manager), Louise Simmons (Senior Brand Manager)
Creative agency: Havas London
ECD: Elliot Harris
Creative Director: Mark Black
Creative team: Rosie Bird Smith & Lyndarn Harrison
Account team: Carolyn Young, Patrick Dedman, Ella Bilham
Agency producer (film): Anya Williams
Planner: Becky Taylor Wilkinson, Flo Sharp
Media agency: Zenith Media
Production company: Mainframe
Producer: Joel Fearnside
Creative Director: Lee Walker
Post-production: Absolute
Post Producer: Belinda Grew/Jenna Le Noury
Colorist: Adam Clarke
Soundtrack composer: Massive Music
VO: Freya Miller
Audio post-production: Jungle
Sound Engineer: Ben Leeves
