The Drum Awards Festival - Extended Deadline

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Agency: Hato
Client: D&AD
Date: Jan 2018
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D&AD is celebrating the creative process and calling on the industry and the public to make their mark and build a collaborative visual identity for the 2018 Festival and New Blood Awards. D&AD has enlisted London-based graphic design and experience studio Hato to create the campaign ‘Start with a mark’, a co-design tool that will be shared with D&AD’s community to generate this year’s festival identity.

The campaign was created in the belief that every great idea starts with a mark. Whether it’s a quick sketch, a quote or mid-thought doodle, plotting something on paper is the bridge to make your ideas a reality; every Pencil-winning campaign started with a mark.

The digital drawing tool allows users to think, play and experiment in three dimensions and to create an animation that will be shared on a collaborative gallery, which already includes contributions from D&AD President Steve Vranakis, Carly Ayres and Pio Abad.