The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Agency: Hato
Client: D&AD
Date: Jan 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
2 votes

D&AD is celebrating the creative process and calling on the industry and the public to make their mark and build a collaborative visual identity for the 2018 Festival and New Blood Awards. D&AD has enlisted London-based graphic design and experience studio Hato to create the campaign ‘Start with a mark’, a co-design tool that will be shared with D&AD’s community to generate this year’s festival identity.

The campaign was created in the belief that every great idea starts with a mark. Whether it’s a quick sketch, a quote or mid-thought doodle, plotting something on paper is the bridge to make your ideas a reality; every Pencil-winning campaign started with a mark.

The digital drawing tool allows users to think, play and experiment in three dimensions and to create an animation that will be shared on a collaborative gallery, which already includes contributions from D&AD President Steve Vranakis, Carly Ayres and Pio Abad.