The Drum Awards Festival - Extended Deadline

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Agency: Hasbro
Date: Mar 2021
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For generations Lucky Charms has brought wonderment to St. Patrick’s Day.

Now parents are looking for more original, creative ways to make virtual holidays fun for the whole family. So Lucky Charms is providing new traditions for people seeking special moments at home.

In addition to releasing limited-edition Green Milk Turn cereal – you can see the national spot here that plays into the highly-visual magic of milk turning green – Lucky Charms partnered with Hasbro, Cold Stone Creamery, Crocs Jibbitz and even JibJab to help inspire more St. Patrick’s Day fun.