The Drum Awards Festival - Extended Deadline

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Date: Feb 2016
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An entire restaurant of diners proposed during one evening this week as part of a reality-based Valentine's Day campaign for international chocolate brand, Geisha.

Secret cameras recorded heart-warming scenes of 14 love-shy Finns proposing to their dates in a pop-up venue in Helsinki.

The experience was created by hasan & partners Helsinki, which briefed the bachelors and bachelorettes to bring their partners to the restaurant as if they were on a regular date.

Big Brother director Jukka Honkanen at production company hasan motion, captured the romantic antics and produced a series of short films to be aired on TV and social media later this week.

To the tune of Tom Rosenthal’s Go Solo, the film opens with the production team setting up the restaurant and installing the cameras. Then, one-by-one, rings are revealed and mainly nervous men, sometimes on bended knee, pop the ultimate question. Tears, smiles, kisses, laughter and hand-holding fades to Geisha’s endline: “Every moment can be the Moment”.