Fairtrade Finland has unveiled a campaign starring some (chocolate) animals meeting a sticky end to raise awareness of the impact of climate change on cocoa trees.
Under a “business as usual” scenario, chocolate-growing countries will experience a 3.8°F (2.1°C) increase in temperature by 2050 and a marked reduction in cultivation area. According to Fairtrade Finland, if that happens chocolate as we know it may disappear, or become a rare luxury treat, by 2050 because of the impact rising global temperatures* will have on cocoa crops, and either force farmers out of business, or to switch to more profitable crops.
Four short videos of a melting chocolate snowy owl, monkey, African elephant and a frog starkly symbolise the earth heating-up and its effect on the environment. The animals were selected because they represent the fate of all wildlife as a result of climate change. Each video signs off with the endline: “Save the chocolate, choose Fairtrade chocolate”.