Harry's: A Shower Worth Singing About
The Harry’s brand of men’s grooming products is getting into the shower with actor and rapper Ludacris in an effort to promote its new line of Body Wash and Bar Soap products.
The brand is teaming with Ludacris on ‘A Shower Worth Singing About’ to celebrate a “more relatable, multifaceted depiction of masculinity than industry ads of the past,” according to a release.
The spot shows Ludacris at home, his young son running to him to read him the children’s story, Chicka Chicka Boom Boom. As Ludacris reads the rhyming story, he mulls over the rhythm, continuing to recite it while washing dishes. Cut to him in the shower and his rap is realized, rapping “Chicka Chicka Boom Boom” as he lathers up and grooves to his own beat.
The spot is the brand’s way of stating that some showers are better than others, and that the new body wash and bar soaps can make for a better showering experience, one that can drive a man to sing at the top of his lungs. The campaign, done through Harry’s in-house creative team, features the new line’s three unique fragrance options – refreshing Shiso, invigorating Stone and energizing Fig.
Creative: Harry's in-house creative team
Creative Director: Luke Crisell