The Drum Awards for Marketing - Extended Deadline

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Client: Hardee's
Date: May 2018
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To celebrate National Buttermilk Biscuit Day today, Hardee's is introducing an idea for Bisquétte, the new biscuit-scented fragrance from the fast food chain. Now biscuit lovers don’t have to rub food all over themselves just to smell good.

The celebration doesn’t end there, as Hardee’s Twitter and Instagram pages will be releasing piping hot biscuit-themed content every 15 minutes throughout the entire day to give those delightful little morsels the recognition they deserve.

And to show Hardee’s biscuit makers are in earlier than the competition, a 24-hour time lapse video shows our Hardee’s associates getting in at 4am every day to make the biscuits while the competition is still sleeping.

Credits

Client: Hardee’s

Agency: Havas

Group Creative Director: Karen Goodman

Creative Director: Chelsea Berger

Associate Creative Director: Emily Moore

Art Director: Elisha Rio-Apilado

Copywriter: Eric Yohnka

Content Creator: Liam Trumble

Social Strategist: Casey Carpenter

Account Director: Anastasia Bailoni