The Drum Awards for Marketing - Extended Deadline

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Date: May 2018
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To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer and Happiness agency have launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds.

Most modern sunbeds are equipped with a voice guide – a gentle, female voice guiding you though your session. The Belgian Foundation Against Cancer and Happiness, decided to seek out the Dutch voice-over actress who provides the guidance inside thousands of sunbeds in Belgium, and discovered that her name is Jolanda van Cooten, a voice actress from the Netherlands.

They got in touch with Jolanda and convinced her to use her voice for a greater good – a radio campaign against sunbed use. In the ad, Jolanda urges people to stop using sunbeds and warns listeners about the increased skin cancer risk. And so, the voice inside thousands of sunbeds across Belgium and the Netherlands has now become the voice of a radio campaign against the use of sunbeds.

Credits

Martine Ceuppens Communication Manager Stichting tegen Kanker / Foundation Against Cancer

Karen Corrigan Executive Creative Management Happiness / an FCB alliance

Geoffrey Hantson Chief Creative Officer Happiness / an FCB alliance

Philippe Fass Creative Director

Barbara Dzikanowice Creative / Creative Content Director Happiness / an FCB alliance

Katrien Bottez Senior Creative Coach Happiness / an FCB alliance

Tine Van Hasselt Account Manager Happiness / an FCB alliance

Wesley Roeland Researcher Happiness / an FCB alliance

Remke Faber Head of Motion Happiness / an FCB alliance

Matthias Vandenbosch Motion Designer Happiness / an FCB alliance

Lisa Gadeyne DOP Happiness / an FCB alliance

Sumi Arcos Mina DOP Happiness / an FCB alliance

Bart Vande Maele Agency Producer Happiness / an FCB alliance

Thierry Van Durme Radio Director Sonicville

Jolanda van Cooten Voice Actress