Stichting tegen Kanker: advert-body-2 by Happiness Brussels
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To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer and Happiness agency have launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds.
Most modern sunbeds are equipped with a voice guide – a gentle, female voice guiding you though your session. The Belgian Foundation Against Cancer and Happiness, decided to seek out the Dutch voice-over actress who provides the guidance inside thousands of sunbeds in Belgium, and discovered that her name is Jolanda van Cooten, a voice actress from the Netherlands.
They got in touch with Jolanda and convinced her to use her voice for a greater good – a radio campaign against sunbed use. In the ad, Jolanda urges people to stop using sunbeds and warns listeners about the increased skin cancer risk. And so, the voice inside thousands of sunbeds across Belgium and the Netherlands has now become the voice of a radio campaign against the use of sunbeds.
Credits
Martine Ceuppens Communication Manager Stichting tegen Kanker / Foundation Against Cancer
Karen Corrigan Executive Creative Management Happiness / an FCB alliance
Geoffrey Hantson Chief Creative Officer Happiness / an FCB alliance
Philippe Fass Creative Director
Barbara Dzikanowice Creative / Creative Content Director Happiness / an FCB alliance
Katrien Bottez Senior Creative Coach Happiness / an FCB alliance
Tine Van Hasselt Account Manager Happiness / an FCB alliance
Wesley Roeland Researcher Happiness / an FCB alliance
Remke Faber Head of Motion Happiness / an FCB alliance
Matthias Vandenbosch Motion Designer Happiness / an FCB alliance
Lisa Gadeyne DOP Happiness / an FCB alliance
Sumi Arcos Mina DOP Happiness / an FCB alliance
Bart Vande Maele Agency Producer Happiness / an FCB alliance
Thierry Van Durme Radio Director Sonicville
Jolanda van Cooten Voice Actress