National Autistic Society: Mm-hmm by Hannah McNally and Martha Halliday & Kingston University
The only Black Pencil of this year's D&AD New Blood awards was awarded to “Mm-hmm” in response to The National Autistic Society's brief by student creatives Hannah McNally and Martha Halliday from Kingston University.
Speaking about their winning project they said: “We know there are many joys and sorrows to autism, much like the ups and downs of life. Therefore, we did not want to sugar-coat the daily thoughts and concerns of the carers.
"We feel the hard-hitting message we are giving must be expressed more; to showcase the help and understanding The National Autistic Society provides families and individuals when they face the transition into adulthood.”
Bruce Duckworth, president of D&AD said of the winner: “The word on everybody’s lips when it came to the Black Pencil winner was ‘beautiful’. An emotive and intelligent campaign, Mm-hmm united the judges almost unanimously when it came to choosing this as the winner. It was not only a great showcase of raw talent, it was produced brilliantly and with passion. You really feel like the students put everything into it.”