Hanes: advert-body-3

Underwear maker Hanes is rallying guys across the country to #VouchForThePouch in support of Comfort Flex Fit boxer briefs – its largest underwear launch in four years.

As part of a new social campaign, the brand is joining forces with food and wine connoisseur Antoni Porowski, athlete and football analyst Victor Cruz, and host and producer Nev Schulman, to share why they are vouching for the support and comfort of the recently introduced premium men’s boxer briefs.

Two years in the making, Comfort Flex Fit boxer briefs were developed and designed to offer men the support of a brief with the freedom of a boxer – thanks to a pioneering U-shaped pouch design and soft, breathable fabrics. Combined with an improved waistband and no-ride up legs, these new features create superior comfort and fit to support men where they most need it.

Porowski, Cruz and Schulman have taken to Facebook, Instagram and Twitter to talk about the ultimate comfort that Hanes Comfort Flex Fit provides, as well as to encourage men across the country to join the #VouchForThePouch movement.