The Drum Awards for Marketing - Extended Deadline

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Client: Leon
Date: Oct 2016
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Naturally fast food chain Leon has been working with paper sculptor and illustrator Helen Musselwhite to create imagery in support of their #ThoughtfulCoffee campaign. The campaign sets out to tell the story of Leon coffee. From the Arabica beans shade-grown in the mountains, to the cup served by a Wing Tsun trained barista, and coffee grounds converted into renewable energy by Bio-Bean, Leon relay all the thoughts that they put into the coffee. In fact, they can’t think of anything they haven’t thought of.

Credits

Creative Director: Jo Ormiston

Additional Credits: Illustrator: Helen Musselwhite

Photographer: Jonathan Beer