The Drum Awards Festival - Extended Deadline

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Agency: Haberman
Date: Aug 2016
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Marketing agency Haberman was recently tasked with giving Waterhill Naturals & Organics a new brand identity and package redesign. In a statement, Haberman said: "In creating the new look, we challenged their assumptions about what organic branding should look like—rolling farmland and sunshine are overdone, we suggested—and encouraged them to tell their own authentic story in a way that stands out from the competition."