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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Waterhill Naturals + Organics: Updated Branding, Packaging, & Website by Haberman

Agency: Haberman
Date: Aug 2016
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Marketing agency Haberman was recently tasked with giving Waterhill Naturals & Organics a new brand identity and package redesign. In a statement, Haberman said: "In creating the new look, we challenged their assumptions about what organic branding should look like—rolling farmland and sunshine are overdone, we suggested—and encouraged them to tell their own authentic story in a way that stands out from the competition."