Navitas Organics, a pioneer in the organic superfoods space and certified B Corporation, hired Haberman, a creative engagement agency dedicated to telling the stories of pioneers making a difference in the world, to develop a consumer campaign based on the brand’s mantra, 'Live Life Positive'.
Açaí. Cacao. Matcha (not to be confused with Maca). Camu. Tumeric. Superfoods can be intimidating – what exactly are they and how do you use them? – not to mention hard to pronounce. In collaboration with the Minneapolis animation studio, Make, Haberman created 'The Super Effect' campaign with friendly, engaging and whimsical motion graphics to demystify organic superfoods and show how adding them to your life benefits mind and body, setting into motion a chain of positivity.
The campaign launches mid-July with a digital anthem video, digital banners and rich media, paid social, and a landing page with GIFs. The targeted campaign will debut in two markets (Philadelphia and San Francisco) with a goal to expand next year. The work, which can be viewed here runs through September.