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Joe Torre Safe At Home Foundation: Phone Call by Gyro

Agency: Gyro
Date: Apr 2017
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The Joe Torre Safe At Home Foundation, whose mission is to end domestic violence and save lives, has rolled out its largest advertising awareness campaign to date and its first in nearly 12 years. Created by Gyro, the crux of the campaign is a TV spot called ‘End the Cycle’ that will run on CBS, A&E and other top networks. The spot, which illustrates how children who live with domestic abusers can grow up to mirror their parents, serves to shed light on the vicious cycle of domestic violence.

Credits

Executive Creative Director: Vito Zarrillo

Group Creative Director: Kash Sree

Creative Director: Marco Walls

Art Director: Alex Sprouse

Copywriter: Colin Quinn

General Manager: Wendy Lurrie

Account Manager: Paige O’Reilly

Strategist: Dafna Linden

Producer: Courtney Trent

UNIT9

Director: Michelle Craig

EP: Rania Hattar / Luca Delaurentiis

DOP: Ben Kitchens

Producer: Mindy Lubert

Post-Editorial: Rock Paper Scissors

Editor: Austyn Daines

EP: Christopher Noviello

Online: A52

EP: Jenny Bright

Colorist: Paul Yacono

Sound: Lime Studios

EP: Susie Boylan

Rerecording mixer: Tom Paolantionio