Date: May 2018
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Grant Thornton is debuting the next phase of its 'Obvious Change' campaign with a new TV ad.

The spot will be unveiled during The Players Championship golf tournament broadcast and focuses on listening to clients rather than upselling them. In the spot, a woman asks a bartender for a drink, then gets a completely different beverage than she ordered. The spot is tagged with, "Tired of not being heard? Discover Grant Thornton."

Credits

Executive Creative Director: Doug Kamp

Group Creative Director: Ted Wahlberg

Creative Director: Andy Mamott

Producer: Corrine Serritella

VP, Client Partner: Gretchen Hentemann

Director: Rob Soucy

Production: Pilgrim Post

Editorial: Odd Machine

Music: Soundcake