American pro golfer Rickie Fowler is the new face behind Grant Thornton’s new TV campaign.
Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the firm, which will air during the Dell Technologies Match Play Tournament on March 24, 2018.
In the spot, Fowler is seen lining up a shot. His caddie offers an unusual suggestion when Fowler asks which club he should use. Copy reads: “Need solutions that make sense? Discover Grant Thornton.”
Created by Gyro Chicago/Denver, the spot is the first of a new “Obvious Change” campaign which falls under the umbrella of Grant Thornton’s “Status Go” brand platform. “Status Go” is about challenging the status quo in a forward-thinking and difference-making way.
Executive Creative Director: Doug Kamp
Group Creative Director: Ted Wahlberg
Creative Director: Andy Mamott
VP, Group Account Director: Gretchen Hentemann
SVP, Strategy: Mark Witthoefft
Director: David Gray/SKUNK