The Drum Awards for Agency Business 2022

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Agency: Gyro
Client: Bennison
Date: Apr 2016
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Baby sleepwear company Bennison enlisted the help of agency Gyro to create a 'Baby Care Wear' package that can help newborns living in impoverished areas. With each sale, Bennison donates and delivers these packages to some of the poorest countries around the world. The package includes a pair of pajamas that is wrapped in water-soluble, non-toxic, biodegradable soap paper. The paper can then be combined with water and can be used to clean the pajamas, protecting babies from both germs and hypothermia. According to Gyro, nearly half a million babies die within their first month due to unhygenic conditions. To date, more than 4,000 pairs of pajamas from Bennison have been shipped around the world, according to Gyro. The brand hopes to double that number in the next six months.

Credits

Chief Creative Officer: Christoph Becker

Executive Creative Directors: Vito Zarrillo & Keith Loell

Art Director/Designer: Vanessa Marquez

Copywriters: Jon Ransom & Kenneth Hein

Account Director: Kelly Wong

Photographer: Stanley Hsu

Production Company: In-house

Producer: Courtney Trent

Video Production Company: Alkemy X