Bennison: Baby Care Wear by Gyro

Baby sleepwear company Bennison enlisted the help of agency Gyro to create a 'Baby Care Wear' package that can help newborns living in impoverished areas. With each sale, Bennison donates and delivers these packages to some of the poorest countries around the world. The package includes a pair of pajamas that is wrapped in water-soluble, non-toxic, biodegradable soap paper. The paper can then be combined with water and can be used to clean the pajamas, protecting babies from both germs and hypothermia. According to Gyro, nearly half a million babies die within their first month due to unhygenic conditions. To date, more than 4,000 pairs of pajamas from Bennison have been shipped around the world, according to Gyro. The brand hopes to double that number in the next six months.