York Athletics Mfg: Worth the Fight by GYK ANTLER

Boston sneaker company, York Athletics Mfg has long been committed to motivating and celebrating the everyday fighter on their journey to carve out their own path in life. Bringing this message to life, the brand teamed up with World Champion gymnast and advocate Aly Raisman, who is also a Needham native, for the second phase of its 'Worth the Fight' campaign, which encourages people to fight for their best life.

The focal point of the campaign is to promote the Aly Collection products, while spotlighting the brand ambassadors as they practice mindfulness and celebrate their community as they take part in physical training activities.

This campaign series aims to start a conversation around the question: What do you fight for? Aly Raisman is an advocate, world champion gymnast, team captain, daughter, sister, and all around amazing human. She works hard to find balance in all facets of her life and believes in the healing powers of self-care. This campaign encourages others to fight for themselves as a foundational step to making the world a better place, by adopting a daily practice of mental well-being, physical health, and strong community.