Now You Know by GYK ANTLER
- Location:
Building on their existing ‘Know Better Hommus’ brand platform, Cedar's newest ‘Now You Know’ campaign launched across select regions in the country to drive brand awareness and educate consumers about Cedar’s better-for-you products, including: Organic Original Hommus, Topped Organic Balsamic Caramelized Onion Hommus, Topped Organic Jalapeno Hommus and Cucumber Garlic Tzatziki.
The campaign spanned digital, social and OOH in the Mid-Atlantic, New England, Texas, Florida and Pacific Northwest regions. It was also supported with a giveaway, where entrants had the chance to win prizes such as a smart fridge, smart mop, virtual home assistant and VIP coupons for free Cedar’s products.
The giveaway submission process included an educational quiz about the Cedar brand with the goal of gaining interest of prospective consumers and inviting fans of Cedar’s to engage with the brand in a new and interactive way.
Credits
Client: Cedar’s Foods
Agency: GYK Antler
Creative Director: Andrew Harris
Associate Creative Director: Scott Nicholson
Associate Creative Director, Content: Don Raymond
Graphic Designer: Chase Downie
Senior Copywriter: Drew DiSabatino
Senior Copywriter, Content: Abbey Tiderman
