Premium biscuit manufacturer Border Biscuits will hit our screens today with its first national advertising campaign, produced by Guy & Co and voiced by actor Derek Griffiths.
The creative campaign introduces seven heroic Border Biscuitier characters, each with their own unique personalities and a shared passion for baking exceptional biscuits.
Running on ITV, ITV3, STV and STV Player, the 30 second ad follows the family of Border Biscuitiers skilfully handpicking quality ingredients in the kitchen and working together to bake biscuits they’re truly proud of – with the strapline Border Biscuitiers Bake Better Biscuits.
The new advertising campaign is part of a £4.3million investment for the brand, which has introduced stylish new packaging, a new look website and enhanced the Lanark based factory to increase its production capacity.
From this month the iconic Border Biscuitiers will also appear in a national trade and consumer print and outdoor advertising campaign, supported by PR and social media, to bring to life the personality of the family owned business.