Gut, the independent agency led by Anselmo Ramos and Gastón Bigio, presents its first work for Under Armour in Argentina as the brand makes its first foray into local soccer as the official sponsor of two important national teams, Rosario Central and Estudiantes de La Plata.
In Argentina, the broadcasting rights are private, so the brand bought the rights for the sponsored teams’ next matches, allowing all of their fans to see the launch of the new jerseys. Next Saturday, every Argentinian, and most importantly, every fan of these teams, will be able to see the debut of this season’s new jerseys.
"We wanted to launch the jerseys in a different way from the typical campaign with pictures of the players in their new outfits. To liberate the PPV access to the matches seemed like an impossible idea, but we wanted to convince Under Armour to do something that shows that the brand understands the soccer fans in Argentina, and that it doesn’t want to be just one more brand," commented Gaston Bigio, founder of Gut.
Advertiser: Under Armour
Agency: Gut Buenos Aires
Executive Creative Directors: Ramiro Rodriguez Gamallo y Matias Lafalla
Account director: Agustina Garavilla
Agency Head of Production: Vera Nesis
Jr Copywriter: Ramiro Agulla
Jr Art Director: Matías Rojas
Production company: Lanzallamas
Advertiser supervisor: Santiago Conde