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Tim Hortons: The Autograph by Gut Agency

Agency: Gut Agency
Date: Dec 2019
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As the hockey season kicks into high gear, Canadian restaurant chain Tim Hortons is celebrating the sport that launched its existence with its biggest star.

A chance meeting in 1968 between a young Wayne Gretzky and hockey legend Tim Horton at a restaurant in Brantford, Ontario changed Gretzky’s life, and Canada’s hockey history. Gretzky’s mother, Phyllis, took him to meet Horton at a local restaurant opening. The meeting ignited Wayne’s passion for hockey and inspired him become a professional hockey player.

That meeting is recalled in a partnership with The Great One and Tim Hortons. ‘The Autograph tells the true story of how a young Gretzky visited a newly opened Tim Hortons to meet his hockey hero – Horton. He realized he forgot to bring something to get signed and a quick-thinking Horton grabbed a napkin and wrote Wayne, Best Wishes, Tim Horton.

Walter Gretzky, Wayne’s father, has kept the autographed napkin for more than 50 years because it meant so much to his son. Walter, the ultimate hockey dad, is featured in the spot alongside Wayne sharing the napkin he has kept for over five decades.

Credits

Agency: GUT Miami

Spot: Autograph

Client: Tim Hortons

Founder, CCO: Anselmo Ramos

COO, Partner: Paulo Fogaça

ECD, Partner: Ricardo Casal

ECD, Partner: Juan Javier Peña Plaza

Managing Director: Ricardo Honegger

ACD, Writer: Jeff Hodgson

ACD, Art Director: Eliana Ferrer

Sr. Copywriter: Frank Garcia

Sr. Art Director: Giulia Magaldi

Management Supervisor: Monique Beauchamp Estrella

Senior Producer: Renata Neumann

Producer: Cecilia Salguero / Matt Wiele

Jr. Strategist: Wonsik Cho

CLIENT: Tim Hortons

Axel Schwan: Regional President

Paloma Azulay: Chief Marketing Officer

Jana Goodbaum: Head of Integrated Marketing Communications

Markus Sturm: Head of Marketing, Tim Hortons Canada

Jenni McIsaac: Lead, Media and Calendar

Dibba Iran-Parasti: Manager, Integrated Marketing Communications

PRODUCTION

Production Company: OPC

Directors: Jon + Torey

Executive Producers: Harland Weiss, Donovan Boden, Isil Gilderdale

Producer: John Scarth

Director of Photography: Kiel Milligan

Production Designer: Alex Saiapov

Wardrobe Stylist: Angela Koszuta

Hair / Make-up: Cathyann Cuthbert

The Autograph :90

Editorial: Cosmo Street Editorial

Editor: Lorenzo Bombicci

Managing Director/Executive Producer: Yvette Corraburias

Producer: Idalia Deshon

Assistant Editor: Philip Gomez

Online: Cosmo in-house

VFX Artist: Nico Cragnolino

Color: Apache Digital

Colorist: Steve Rodriguez

Producer: Stefanie Schaldenbrand

Music By: Human

Composed by Jonathan Russell

Creative Lead Andy Bloch

Sr. Producer Craig Caniglia

Sound Design and Mix by Berkeley Inc.

Creative Director: Jared Kuemper

Executive Producer: Tyna Maerzke

The Autograph :30 & :60:

Editorial: Cosmo Street Editorial

Editor: Philip Gomez

Managing Director/Executive Producer: Yvette Corraburias

Producer: Idalia Deshon

Assistant Editor: Philip Gomez

Online: Cosmo in-house

VFX Artist: Nico Cragnolino

Color: Apache Digital

Colorist: Steve Rodriguez

Producer: Stefanie Schaldenbrand

Music By: Human

Composed by Jonathan Russell

Creative Lead Andy Bloch

Sr. Producer Craig Caniglia

Sound Design and Mix by Berkeley Inc.

Creative Director: Jared Kuemper

Executive Producer: Tyna Maerzke