Tim Hortons: The Autograph by Gut Agency
- Location:
As the hockey season kicks into high gear, Canadian restaurant chain Tim Hortons is celebrating the sport that launched its existence with its biggest star.
A chance meeting in 1968 between a young Wayne Gretzky and hockey legend Tim Horton at a restaurant in Brantford, Ontario changed Gretzky’s life, and Canada’s hockey history. Gretzky’s mother, Phyllis, took him to meet Horton at a local restaurant opening. The meeting ignited Wayne’s passion for hockey and inspired him become a professional hockey player.
That meeting is recalled in a partnership with The Great One and Tim Hortons. ‘The Autograph tells the true story of how a young Gretzky visited a newly opened Tim Hortons to meet his hockey hero – Horton. He realized he forgot to bring something to get signed and a quick-thinking Horton grabbed a napkin and wrote Wayne, Best Wishes, Tim Horton.
Walter Gretzky, Wayne’s father, has kept the autographed napkin for more than 50 years because it meant so much to his son. Walter, the ultimate hockey dad, is featured in the spot alongside Wayne sharing the napkin he has kept for over five decades.
Credits
Agency: GUT Miami
Spot: Autograph
Client: Tim Hortons
Founder, CCO: Anselmo Ramos
COO, Partner: Paulo Fogaça
ECD, Partner: Ricardo Casal
ECD, Partner: Juan Javier Peña Plaza
Managing Director: Ricardo Honegger
ACD, Writer: Jeff Hodgson
ACD, Art Director: Eliana Ferrer
Sr. Copywriter: Frank Garcia
Sr. Art Director: Giulia Magaldi
Management Supervisor: Monique Beauchamp Estrella
Senior Producer: Renata Neumann
Producer: Cecilia Salguero / Matt Wiele
Jr. Strategist: Wonsik Cho
CLIENT: Tim Hortons
Axel Schwan: Regional President
Paloma Azulay: Chief Marketing Officer
Jana Goodbaum: Head of Integrated Marketing Communications
Markus Sturm: Head of Marketing, Tim Hortons Canada
Jenni McIsaac: Lead, Media and Calendar
Dibba Iran-Parasti: Manager, Integrated Marketing Communications
PRODUCTION
Production Company: OPC
Directors: Jon + Torey
Executive Producers: Harland Weiss, Donovan Boden, Isil Gilderdale
Producer: John Scarth
Director of Photography: Kiel Milligan
Production Designer: Alex Saiapov
Wardrobe Stylist: Angela Koszuta
Hair / Make-up: Cathyann Cuthbert
The Autograph :90
Editorial: Cosmo Street Editorial
Editor: Lorenzo Bombicci
Managing Director/Executive Producer: Yvette Corraburias
Producer: Idalia Deshon
Assistant Editor: Philip Gomez
Online: Cosmo in-house
VFX Artist: Nico Cragnolino
Color: Apache Digital
Colorist: Steve Rodriguez
Producer: Stefanie Schaldenbrand
Music By: Human
Composed by Jonathan Russell
Creative Lead Andy Bloch
Sr. Producer Craig Caniglia
Sound Design and Mix by Berkeley Inc.
Creative Director: Jared Kuemper
Executive Producer: Tyna Maerzke
The Autograph :30 & :60:
Editorial: Cosmo Street Editorial
Editor: Philip Gomez
Managing Director/Executive Producer: Yvette Corraburias
Producer: Idalia Deshon
Assistant Editor: Philip Gomez
Online: Cosmo in-house
VFX Artist: Nico Cragnolino
Color: Apache Digital
Colorist: Steve Rodriguez
Producer: Stefanie Schaldenbrand
Music By: Human
Composed by Jonathan Russell
Creative Lead Andy Bloch
Sr. Producer Craig Caniglia
Sound Design and Mix by Berkeley Inc.
Creative Director: Jared Kuemper
Executive Producer: Tyna Maerzke
